la strada mobile food

SLOW FOOD ON A FAST TRUCK La Strada Mobile Italian Food serves up authentic Italian edibles that feature healthy, fresh, local ingredients. A quality food product delivered in a unique green truck, the look and feel of the LSMIF brand identity is a whimsical nod to two Italian classics: food and Felini. LSMIF offers select take-away food dishes loving prepared in the classic Italian way; this is no spaghetti and meatball wagon. The LSMIF truck engages customers with a light-hearted presence in the neighborhood inviting conviviality and a quality take out experience. 

repeat performers: With a constant mix of fresh and creative dishes, LSMIF envisions becoming a reliable social hub for area Italiophiles who value quality food and delightful presentation that they can enjoy back at their office, or at tables provided in the open air. 

PROJECT
identity

Client
la strada mobile italian food

deliverables
logo
truck schematic